The Rise of Private Equity: What's Driving Investor Interest in 2021?
- Mark Fernando
- Feb 1
- 5 min read
12th August 2021
Private equity investments have gained traction in 2021, with investors increasingly turning to non-public markets. This article explores the factors behind this shift and its impact on the financial landscape.

The world of investment is evolving. In 2021, private equity has emerged as a powerful force, drawing attention from institutional and individual investors alike. Historically, private equity was a realm reserved for the elite, a financial ecosystem with limited access. However, as the global economy adapts to a post-pandemic landscape, an increasing number of investors are turning their attention to non-public markets, hoping to capitalise on the opportunities they present. But what is driving this shift towards private equity, and what does it mean for the broader financial landscape?
Private equity refers to investments made in companies that are not publicly traded. This can include buyouts of private firms, investments in startups, or other forms of equity financing for firms looking to grow without listing on public exchanges. Unlike publicly traded companies, which must adhere to strict regulatory requirements and disclose financial information, private companies operate with far more flexibility. This freedom allows them to pursue more innovative strategies, often resulting in higher returns for investors willing to take on the added risk.
The rise of private equity in 2021 is driven by several key factors. First, the low interest rate environment that has persisted for much of the past decade has made traditional investment options less appealing. With central banks around the world keeping interest rates near historic lows to stimulate economic recovery, fixed-income investments such as bonds are no longer providing the yields they once did. As a result, many investors are looking for alternative sources of returns, and private equity is increasingly seen as an attractive option.
Second, the impact of the COVID-19 pandemic has accelerated a shift in how businesses operate. The pandemic forced companies to adapt quickly, embracing digital technologies and rethinking traditional business models. This shift has created a wealth of opportunities for private equity firms to invest in companies that are poised for growth in a post-pandemic world. In particular, industries such as technology, healthcare, and e-commerce have seen significant investment, with private equity firms taking advantage of new opportunities in these rapidly evolving sectors.
The rise of private equity can also be attributed to the increasing sophistication of the investor base. In the past, private equity was largely the domain of institutional investors such as pension funds, endowments, and wealthy individuals. However, in recent years, the landscape has shifted. With the advent of online platforms and the growth of wealth management services, more individual investors are gaining access to private equity deals. These investors are increasingly willing to take on the higher risks associated with private equity in exchange for the potential for higher returns. This has led to a surge in the number of private equity firms and funds catering to this expanding market.
The increasing popularity of private equity also reflects a broader trend towards non-public markets. In recent years, the number of companies choosing to remain private rather than pursue a public listing has grown significantly. This shift is driven by a variety of factors, including the desire to avoid the scrutiny and regulatory burdens that come with being a publicly traded company. In some cases, companies are opting for private equity funding as a way to maintain control over their operations and strategic direction, without the pressure of quarterly earnings reports and shareholder demands.
The surge in private equity investment has not come without its critics. Some argue that private equity firms are primarily focused on maximising short-term returns, often at the expense of long-term value creation. This concern is particularly prevalent in the case of buyout firms, which often acquire underperforming companies, restructure them, and sell them for a profit. Critics argue that this model can result in job losses and diminished long-term prospects for the businesses involved. However, proponents of private equity argue that it can provide much-needed capital for companies looking to grow and innovate, and that the discipline of restructuring and improving operational efficiencies can lead to stronger, more competitive businesses in the long run.
The impact of private equity on the financial landscape extends beyond individual companies. As more capital flows into private equity funds, the overall structure of the investment world is changing. Private equity has historically been seen as an alternative asset class, but its growing popularity has led to greater integration with traditional public markets. Many private equity firms are now operating alongside publicly traded companies, with some firms even opting to list on public exchanges themselves. This blurring of lines between public and private markets has raised questions about how the regulatory framework will adapt to these new realities.
For example, the rise of private equity has implications for corporate governance. Public companies are subject to a range of regulations that require transparency and accountability to shareholders. In contrast, private companies have far more flexibility in their operations, which can make it more difficult for investors to assess their financial health and performance. This lack of transparency has led some to question whether the rise of private equity could undermine the principles of shareholder democracy and investor protection that are central to the public markets.
In addition, the growing influence of private equity firms could lead to increased consolidation in certain sectors. Private equity firms often acquire and merge companies to achieve economies of scale and improve operational efficiencies. While this can lead to cost savings and more competitive businesses, it can also result in fewer players in the market, reducing competition and potentially driving up prices for consumers. This trend has raised concerns about the impact of private equity on market concentration and the potential for monopolistic behaviour.
Despite these concerns, the rise of private equity is likely to continue. As long as low interest rates persist and investors seek higher returns, private equity will remain an attractive option. The ongoing shift towards digitalisation and the post-pandemic recovery will provide ample opportunities for private equity firms to invest in innovative companies with high growth potential. Furthermore, as more individual investors gain access to private equity deals, the market will continue to expand, bringing new capital into the sector and driving further innovation.
Like the intricate plots of Jane Austen's Pride and Prejudice, which unfold gradually, revealing hidden motivations and long-term consequences, the rise of private equity is a complex narrative, where the allure of quick returns sometimes obscures the deeper risks involved. The ever-evolving nature of financial markets means that the tale of private equity is still being written, with no clear ending in sight. In some respects, private equity mirrors the unrelenting drive of Gatsby in The Great Gatsby, where the pursuit of success and wealth can blind one to the consequences of ambition. But, as with the characters in Austen’s novels, the true value of private equity may only become apparent once the dust settles, and investors must carefully consider whether their pursuit of wealth will lead to lasting success or fleeting gain.
In conclusion, the rise of private equity in 2021 reflects a broader shift in the investment landscape, driven by low interest rates, the digital transformation of industries, and an increasingly sophisticated investor base. While the growth of private equity has led to concerns about its impact on corporate governance and market competition, it also offers exciting opportunities for investors seeking higher returns. As the financial world continues to evolve, private equity will likely play a central role in shaping the future of global markets, offering both risks and rewards in equal measure. Investors must navigate this landscape with caution, aware that the rewards of private equity can be as elusive as they are tempting, much like the unattainable dreams of Gatsby or the marriage plots of Austen’s heroines.